Isn’t this title Boring? Yeah! Let’s use motion design.
Did you notice how emotionally and mentally engaged you are while watching motion graphics videos?! Motion graphics take graphic design to another level. You don’t have to have a story or narrative to create a piece of content with motion graphics. The advertising industry is a big player in the Motion Graphics world. We are living in the audiovisual era, where adding animation to content is a great way to increase the audience’s engagement and the effectiveness of a message. Ad companies know that, and that’s why they are constantly investing in a Motion Designer or even on an animation team.
Motion in software is becoming an increasingly important aspect of modern-day human-computer interaction. Partly due to the increasing computing capability of devices, designers can count on the smooth execution of complex animations. But with great power comes great responsibility, and though most designers understand this and don’t just soak their interaction designs in loads of fanciful vivification, it’s still a question of where, when, and how to responsibly, efficiently, and successfully use motion in interaction designs.
Every year there’s a new trend that industry insiders declare as the future of marketing. Motion Graphics was championed in 2014, but unlike most fleeting trends, motion graphics are still very much in vogue.
Essentially, motion graphics are just graphic design in movement. The practice of taking a still, flat design and adding dimension to it using the laws of time and space. But even if that description doesn’t ring any bells, you would have definitely seen them. Across TV, film, apps, advertising, and virtually any medium that requires some sort of kinesis, motion graphics are ubiquitous.
80% of content consumed nowadays is a video and taking advantage of video marketing enables businesses to stand out from the competition with appealing engaging content that drives more and more conversions.
Different techniques and technologies can be used when producing motion graphics videos including 2D & 3D animation, 360-degree videos, AR and VR experiences, and traditional hand drawing techniques to create appealing content that delivers the desired results. Motion graphics videos have proved their efficiency as a branding solution as they attract the attention of audiences in a world of limited attention span effectively and engage them emotionally and mentally with your brand message.
Whether you’re increasing awareness about your brand, launching new products or services, targeting new customers’ segments, or improving the brand reputation, motion graphics content will be the winning card with appealing visual and audio content that demonstrates your brand message efficiently.
A higher engagement level is guaranteed with easily-shared content and real-time feedback about the brand and available products or services perception and performance from the targeted audience that enables businesses to evaluate and improve their position within the competition.
One of the main advantages of using motion graphics videos is that you can simplify complex ideas and topics to viewers and add the expected value with engaging visuals (illustrations — diagrams — characters) that can be consumed quicker within a minute or two rather than writing a lengthy blog post that consumes more valuable time. Statistics, data visualization, chemistry, physics, internet of things “IOT” and all complex and sometimes boring topics can be simplified and educated to viewers with ease in a short period suitable for their limited attention span and time as the human brain process visual data 60,000 times faster than data in a text format.
Motion graphics videos consist of designs, illustrations and audio content that drives a higher conversion rate (Website Traffic — Completed Purchases) by 20% than other content marketing formats with higher ROI achieved using a highly persuasive marketing solution.
Despite the fact that humans spend 6 hours at least weekly watching videos, the available time for your business to attract and engage them with your content is limited and decreasing every day with millions of video content pieces produced daily.
Motion graphics content is efficient in taking advantage of available limited time for viewers to watch and interact with your content on different devices responsively and different traditional and online platforms.
We can help you do that at Comoshen, Get in touch with us!
